Our Story
WeTheChange is a group of women CEOs of Certified B Corporations and other purpose driven organizations brought together by a collaborative declaration.
We are a community spanning a broad spectrum of gender identities, including cis-gender, transgender, non-binary, and gender non-conforming leaders in business. We acknowledge intersectionality and the reality that we need to change systems and structures that marginalize certain identities.
WeTheChange began with a clarion call to all B Corp women CEOs asking, “What can we do together that none of us can do alone?” Sara Schley, CEO of Seed Systems, with the generous support and backing of Eileen Fisher, CEO of EILEEN FISHER, convened over 80 B Corp women leaders to take action in 2018.
Recognizing the unique and powerful role that B Corp women CEOs play in creating a more just society, Rose Penelope Yee, CEO of Green Retirement, and Kim Coupounas, B Lab’s Global Ambassador, stepped up to co-found WeTheChange with Sara.
The leaders in WeTheChange are committed to creating a new economy in service to all, where women don’t need to fight for a seat at the table. This requires a new way of leading, so we are making our own table that’s radically inclusive and richly regenerative, and we're inviting you to join us.
The values of WeTheChange are in harmony with the social and environmental practices embraced by the B Corp community of businesses who meet the highest standards of verified social and environmental sustainability.
Read more about our origin story:
- My Case for #WeTheChange by Rose Penelope Yee
- We the Change, Women Together Envision a Better Earth Through Better Business by Sara Schley with Rose Penelope Yee
Leadership Circle
Our community is led by the WeTheChange Leadership Circle, a small group of leaders committed to creating a radically inclusive and richly regenerative economy that works for everyone.
The Leadership Circle is responsible for stewarding the mission and values of the WeTheChange declaration, governance of the group, setting strategic direction alongside the Action Group leaders, and continuously engaging the WeTheChange community.
Leadership Circle:
- Shiz Buckley, Founder of Giv Local
- Michelle Hirons, CEO of HigherRing
- Lindsay LaShell, Founder and Marketing Activist at Open Lines Marketing
- Emily Lonigro, President and Founder of Lime Red
- Rebekah Miel, Creative Director and Founder of Miel Creative
- Irma Rodriguez Mitton, CEO of Fruition Sustainability Solutions
- Mary Stelletello, Principal of Vista Global Coaching & Consulting
Founding Executive Circle (2018-2020):
- Sara Schley, CEO of Seed Systems
- Rose Penelope Yee, CEO of Green Retirement
- Kim Coupounas, B Lab’s Global Ambassador
For more information on how to support the WeTheChange mission or the businesses that are part of the movement, please contact us.
Founding Signatories
In May 2019, over 100 women B Corp CEOs gathered to sign the WeTheChange declaration. We’re proud to have more signatories every month. If you’re interested in learning more about how to collaborate with these CEOs and their businesses, please visit their websites linked below.

4D Content English
Mercedes Viola, CEO
5T Sports Group
Aileen McManamon, Founder & Managing Partner
A to Z Wineworks
Amy Prosenjak, President & CEO
African Bronze Honey Company
Liz Connell, President & Co-Founder
Agents of Change Partners Inc.
Tracey Wood, Co-Founder & CEO
Alante Capital
Leslie Harwell, Managing Partner
All Good
Caroline Duell, Founder & CEO
Apiary Studio
Emily KenCairn, Owner, Founder
At The Epicenter
Seleyn DeYarus, Founder
Avenue
Anna Hutson, Founder & CEO
B Lab
Kim Coupounaas, Global Ambassador
Anthea Kelsick, Chief Marketing Officer
Stephanie Ryan, Strategy
B Storytelling
Julie Fahnestock, Founder & Creative Director
Barba Digital
Mary Barba, Founder & CEO
Bark Media
Jessica Kellner, Co-Founder
Beam
Stephanie Reuss, Co-Founder
Beneficial State Bank
Kat Taylor, CEO
Bergen-Lafayette Montessori School
Myani Lawson, Executive Director
Bhakti, Inc
Sarah Bird, CEO
Biomimicry 3.8
Nicole Miller, CEO
Black Fox Philanthropy
Natalie Rekstad, Founder & CEO
Blazin Babes
Renata Merini, Founder & CEO
BlueAvocado
Julie Mak, President & CEO
Blue Ocean Office Supplies
Stephanie Birt, CEO & Owner
Bodhi Surf + Yoga
Adrianne Chandra-Huff, Co-founder
Boloco
Erin Childs, President
Brains on Fire, Inc.
Brandy Amidon, Co-President + CFO
Broughton Consulting, LLC
Anne-Claire Broughton, Principal
Caldera + Lab
Stacy Keibler, Co-Founder
Care About You, LLC
Angela McKnight, CEO
CauseLabs, PBC
Sheryle Gillihan, CEO
Cascade Engineering
Christina Keller, President & CEO
Change Catalyst
Melinda Epler, Founder & CEO
Chloe Capital
Elisa Miller-Out, Managing Partner
Clear Blue Commercial, Inc.
Carolyn Pistone, President & Managing Director
Cleaver Co
Mary Cleaver, Founder & CEO
Colibri Digital Marketing
Anna Colibri, CEO
Conscious Company Media
Meghan French Dunbar, Co-founder & CEO
Connective Impact
Joanne Sonenshine, Founder & CEO
Cropsticks by Cropmade
Mylen Yamamoto, CEO
Cultivating Capital
Carolina Miranda, Founder & CEO
Dan the Man Cooking
Ilana Cooper, Managing Director
Danone
Lorna Davis, Senior Advisor
Dansko
Mandy Cabot, Board Chair & Founder
Kitty Bolinger, Executive Vice President, Sales
de la Olla
Andrea Jatar, Founder & Executive Director
Dhana Inc.
Shamini Dhana Founder & CEO
do good well consulting
Kristin Joys, Founder & CE
Do Nation
Hermione Taylor, Co-Founder
DOLIUM Wines
Laura Giadorou Koch, CEO
Dress It Up Dressing
Sophia Maroon, Founde
Dunlap Law PLC
Tricia Dunlap, Founding Partner
Eat Well Global
Erin Kappelhof, Managing Partner
Echo&Co
Graziella Jackson, Partner & CEO
Eco-Bags Products Inc.
Sharon Rowe, CEO & Founder
Ecodeo
Liz Rubin, CEO & Founder
EILEEN FISHER
Eileen Fisher, Founder & CEO
Ellevate Network
Kristy Wallace, CEO
Environmental & Public Health Consulting
Ann Blake Founder & Principal
EPOCH Pi
Lynn Carpenter, Partner & Co-Founder
Ethical Profit Agency
Samantha Richardson, Founder & CEO
Evolution Marketing, LLC
Lisa Geason-Bauer, President
Fairware
Sarah White, COO & Co-Founder
Full Circle Brands
Heather Kauffman, Co-Founder & CIO
Future State
Shannon Adkins, CEO
FutureWomenX
Victoria Foster, Co-Founder & Chief Catalyst
Gaia Herbs
Angela McElwee, President & CEO
Geek Girl Tech
Jenn Diesi, CEO & Founder
Gender Fair
Kristi Faulkner, CMO & Co-founder
Givily
Amy Kauffman, Founder & CEO
Giving Assistant
Katie Horgan, CoFounder, VP Operations
Raquel Romero, People & Business Operations Manager
Leah Tichansky, Account Manager
GladRags
Tracy Puhl, President
Global Gaming Initiative +Jukko
Elizabeth Sarquis, CEO
goodDog
Lisa Hyman, Co-Founder
Grady Britton
Paige Campbell, President & Partner
Green City Growers, LLC
Jessie Banhazl, CEO & Founder
Green Living Enterprises
Laurie Simmonds, President & CEO
Green Mountain Power Corporation
Mary Powell, President & CEO
Kristin Carlson, VP - Strategic & External Affairs
Green Retirement, Inc.
Rose Penelope Yee, CEO
Greenprint Partners
Nicole Chavas, CEO & Co-Founder
Guild Education
Brittany Stich, Co-Founder
Heather Paulsen Consulting
Heather Paulsen, Founder & CEO
HigherRing
Michelle Hirons, Founder & CEO
HoneyBee
Ennie Lim, CEO
i.d.e.a.
Indra Gardiner Bowers, CEO & Co-Founder
Imajine That
Susan Leger Ferraro, CEO
Impact Hub Amsterdam
Tatiana Glad, Co-founder & Director
Impact Hub Oakland and Jubilee Partners
Konda Mason, Co-Founder & Founding CEO
IN GOOD CO
Kirsten Ludwig, Founder
Inspired Adventures
Justine Curtis, Founder-CEO
Inspiring Capital
Nell Derick Debevoise, CEO, Founder
Jenny Kassan Consulting
Jenny Kassan, Owner
Juli-Anne's Tropical Kitchen
Juli-Anne Royes Russo, Founder
King Arthur Flour
Suzanne McDowell, Co-CEO/CHRO
Karen Colberg, Co-CEO/Chief Brand Officer
Kinvolved
Miriam Altman, Chief Executive Officer, Co-founder
Kosmenko & Co.
Kimberly Kosmenko, Founder & Managing Director
Kotmo
Céline Juppeau, Founder & CEO
Law Office of Lara Pearson Ltd, PBC d/b/a/ Brand Geek
Lara Pearson, President & Chief Pontificator
Legacy Vacation Resorts, Salt Palm Development
Kristi Meyers, Co-Owner
LimeRed
Emily Lonigro, CEO & Founder
Living Alive
Elle Adams, Co-founder
Local First
Elissa Sangalli Hillary, President
Lotus Foods
Caryl Levine, Co-Founder & Co-CEO
Love Bottle
Minna Yoo, CEO
Lunapads
Suzanne Siemens, CEO
Mangrove Web Development
Maiya Holliday, CEO
Meaningful Organizational Design, Inc.
Elizabeth Topp, Co-Founder & CEO
MediaStyle
Caitlin Kealey, CEO
Melanin Essentials
Olayinka Credle, Co-Founder & Co-CEO
Saba Williams, Co-Founder & Co-CEO
Meliora Cleaning Products
Kate Jakubas, Founder
Metis Consulting Group
Aimee Koval, President
MilkCrate
Morgan Berman, CEO
Mission Partners
Carrie Fox, Founder & CEO
MIXT
Leslie Silverglide, Co-Founder & CEO
Morris Recruiting & Consulting
Etienne Morris, President
Myrtle & Flossie
Nia Reid-Allen, Owner & Creator
Narrative Food
Jennifer Piette, CEO & Founder
Needo
María José Calvimontes, Co-Founder & Director of Communications
NEEV, Inc.
Ruksana Azhu Valappil, CEO & Founder
Nia Impact Capital
Kristin Hull, Founder & CEO
Northwest Permanente, P.C.
Imelda Dacones, CEO and President
One More Thing LLC
Lizy Freudmann, Founder & Managing Principal
One Village Coffee
Andrea Hackman, Co-Founder & President
OneSeventeen Media, PBC
Amy Looper, COO & Co-Founder
Beth Carls, CEO & Co-Founder
Open Eye Creative
Rachel Healy, Co-Founder
Opportunity Threads
Molly Hemstreet, Founder & Co-Executive Director
Opticos Design, Inc.
Karen Parolek, Co-Founder & Principal
Ox Verte
Jessie Gould, Founder
Patagonia
Rose Marcario, CEO & President
Hilary Dessouky, General Counsel
PATHFINDER
Shivani Singh, Founding & Managing Partner
Jessica van Thiel, Founding & Managing Partner
Pet Sustainability Coalition
Caitlyn Dudas, Executive Director
Phil Communications
Kim Fuller, Founder & President
Plaine Products
Lindsey McCoy, CEO & Co-Founder
Portafolio Verde
Juliana Arango, Deputy CEO
Prosper for Purpose
Lorraine Schuchart, Founder & CEO
Purse for the People
Carole Murphy, Founder
Queen & Associates
Lynn Ellen Queen, Founder & Principal
Quiip
Alison Michalk, CEO
Re:Vision Architecture
Jennifer Rezeli, Co-Founder & Managing Principal
RED212
Anne Chambers, CEO
Rising Tide Capital
Alfa Demmellash, Co-Founder & CEO
Rivanna Natural Designs, Inc.
Crystal Mario, CEO & Founder
RoundPeg Benefit LLC
Polina Pinchevsky, CEO & Founder
Sair da Casca
Nathalie Ballan, CEO
Saalt
Cherie Hoeger, Co-founder
Savannah Consulting
Rhonda Morton, Owner
Scream Agency
Lora Ledermann, CEO & Founder
SecondMuse
Carrie Freeman, Managing Partner
Seed Systems
Sara Schley, CEO & Co-Founder
Shifting Patterns Consulting
Kimberley Jutze, Founder & Chief Change Architect
Sistema B
Maria Emilia Correa, Co-Founder
SOKO, Inc.
Joane Calabrese, CEO
Sokol Blosser Winery
Alison Sokol Blosser, CEO & Co-President
Southern Energy Management
Maria Kingery, Founder
Southwest Creations Collaborative
Susan Matteucci, Executive Director
SpringFour
Rochelle Nawrocki Gorey Co-Founder & CEO
Starters4Communities
Manon Becher, Founder/Director
Stasher
Kat Nouri, CEO
Success Rehabilitation, Inc
Joanne Tangney, President/CEO
SureCall
Desiree Bombenon, CEO
Sustainable Pacific
Jennifer Chirico, CEO & Founder
Sustrana
Nancy Cleveland, Co-Founder & CEO
SVT Group
Sara Olsen, Founder & CEO
Sweet Livity
Diana Marie Lee, Founding CEO & Alchemist
Synergy Enterprises
Jill Doucette, CEO
Teak Media + Communication
Jackie Herskovitz Russell, President & Founder
The Alinker Inventions
BE Alink, SheEO
The Good Pencil Company
Cindy Jahnsen, Co-Owner & Managing Partner
The Manipedi - Nail Spa
Catarina Soares, CEO & Founder
The Renewal Workshop
Nicole Bassett, CEO
The Talent Connective
Emily Haydon, Founder
Thinkshift Communications
Carolyn McMaster, CEO
Thread Talk
Hannah Kay Herdlinger, Founder
Thrive-Community Inc.
Shainoor Khoja, Founder & CEO
Transcend The Fearless Company
Laura Huckabee-Jennings, CEO
Trebuchet Group
Diana Hutchinson, Owner, COO and Success Enabler
Unity Web Agency
Alisa Herr, Founder & CEO
Varsity Technologies
Heather Ramsey, Director of People & Operations
Veritable Vegetable
Mary Jane Evans, CEO
Visit.org
Michal Alter, Founder & CEO
Vista Caballo
Lisa Arie, Co-Founder & CEO
Vista Global Coaching & Consulting
Mary Stelletello, Founder & Principal
Vital Plan
Braden Rawls, CEO
VPL
Kikka Hanazawa, CEO
W.S. Badger Company
Rebecca Hamilton, Co-CEO
Emily Schwerin-Whyte, Co-CEO
Wallaroo Hat Company
Stephanie Carter, Founder & CEO
WATT + FLUX An LED Inspire Company
KA Stacie Alexiou, CEO
Wetherby Asset Management
Deb Wetherby, Founder & CEO
WhyWhisper Collective
Alexandra Ostrow, Founder
Wicked Ideas Media
Lisa Hrabluk, Founder
Women in Management
Priscilla Zamora, Co-Founder & CEO
World For Good
Jennifer Moreau-Chick, Founder & CEO
YIKES, Inc.
Mia Levesque, Co-Founder & Co-President
Yulu PR
Melissa Orozco, CEO & Founder
Keep in Touch
Interested in learning more about our work and how you can get involved?
WeTheChange is a fiscally sponsored project of Social Good Fund, a California nonprofit corporation and registered 501(c)(3) organization, Tax ID (EIN) 46-1323531.