Activators
In the fall of 2022, these organizations and individuals stepped up in a big way to support WeTheChange’s growth. We are grateful and proud to have such an exceptional community of purpose-driven people.
Aimee Koval
President
Metis Consulting Group
Metis Consulting Group
Ms. Koval is a co-founder of Metis Consulting Group, a New York-based technical and management consulting firm, certified Woman-Owned Small Business (WBENC, WOSB) and Disability Owned Business Enterprise (DOBE), certified “Best-for-the-World” B Corp, and New York State Public Benefit Corporation. She is a serial entrepreneur, co-founding Hand-in-Glove, an AI-driven tech start-up, and Chronicle Advisers, a professional services firm advising small to mid-sized businesses on ESG (environmental, social, and governance) strategy. Ms. Koval helps organizations thrive through Agile, interest and outcome-based practices, as well as a commitment to sustainability and the highest ethical standards and practices. When not engaged in for-purpose activities, she enjoys experimenting with sourdough, cultivating heirloom tomatoes, working in her pollinator garden, and foraging for mushrooms.
Alisa Herr
CEO
Unity Web Agency
Unity Web Agency
Unity Web Agency creates beautiful and inclusive WordPress websites for nonprofits, institutions, and businesses that are making positive impacts in their community. Unity looks to empower everyone that uses its website builds, from frequent back-end users to your target audiences to the curious searcher that happened to stumble onto your site. A woman and LGBTQ-owned Certified B Corporation, Unity Web Agency intentionally creates positive economic, environmental, and social impacts for our community regardless of ability or identity.
Anna Madill
Founder & CEO
Avenue
Avenue
Anna Madill is the Founder and CEO of Avenue, a B Corp digital and social media marketing agency for purpose-driven companies. Madill is passionate about having an impact on the community through volunteerism and board service. She currently serves on the Board of Directors for SMART Reading, B Local PDX, Business for a Better Portland and Search Engine Marketing Professionals of Portland. In the community, Madill serves as a Business and Marketing Mentor for Prosper Portland’s Digital Marketing Program and as a Business Coach for Xxcelerate, both of whom serve women and BIPOC entrepreneurs and business owners. Through Madill’s work at Avenue, for their clients and within the community, she was recognized on the Portland Business Journal’s Forty Under 40 Award List for 2017, the Women of Influence Award List for 2020 and B Lab’s B Corp Best for the World™ (Workers) and B Corp Best for the World™ (Community) lists for 2022.
Anne Staines
President & CEO
Sagent
Sagent
Anne founded Sagent in 2004 to answer: “What would you do if you knew you couldn’t fail?” She wanted to apply her strategic marketing expertise to improve lives and the environment. Sagent specializes in helping purpose-driven companies grow; and creates outreach campaigns that help public agencies and nonprofits create positive social impact. As Sacramento’s first certified B Corp, Sagent was purpose-driven well before it was a trend. Today Sagent has a team of 18 who are all passionate about using marketing expertise to make the world better with measurable results. Sagent is especially suited to help other purpose-driven companies build strong branding and content, and grow their brand value, customer loyalty and sales. As the agency’s strategic lead, Anne feels very blessed to have a strong leadership team who oversee Sagent’s internal systems, processes and client work. She also gives back by mentoring and serving on five boards.
Beneficial State Bank
Beneficial State Bank
Banks make money by lending out our deposit dollars. By choosing where we bank, we can influence what gets funded. We can defund pipelines, fracking, assault weapons, and private prisons just by moving our money to banks that prioritize our communities and our planet. If we exercise our collective power, we can cast our vote for better banking. Beneficial State Bank opened in 2007 under a unique ownership structure permanently governed in the public interest. We have branches in California, Oregon, and Washington, including access to over 70,000 surcharge-free ATMs. We offer practically everything you’d expect from a bank—but we exist to serve your prosperity and goals, not to profit from them.
Learn more about Beneficial Banking™ for businesses and the impact we can make together.
FDIC Insured. Equal Housing Lender.
Beth Salyers
Founder & CEO
Custom Learning Atelier
Custom Learning Atelier
Beth Salyers is obsessed with the art and science of learning. She’s a former middle school classroom teacher who got fed up with the difference between the promise of education and the reality of education and decided to figure out how to harness the structures of learning in a way that didn’t perpetuate the status quo. After earning her Ph.D. in Curriculum & Instruction, she began helping people build individual and collective agency within organizations. Her company, Custom Learning Atelier (CLA), helps stakeholders-focused businesses and organizations create even greater impact, sustainably, through how their people and audiences learn. Since its founding in 2020, CLA has become a Certified B Corp, a business member of 1% for the Planet, and worked with Certified B Corps, purpose-driven companies, NGOs, national associations, state and local agencies, and nonprofits across several industries. Beth is Ohio born, North Carolina raised, and living in New Orleans.
Carolina Miranda
Founder & CEO
Cultivating Capital
Cultivating Capital
Cultivating Capital is on a mission to help bring about a more just and peaceful world by supporting businesses in implementing better social and environmental practices. As a Certified B Corp since 2012, this woman-owned company is committed to supporting the global B Corp movement to use business as a force for good. The company specializes in helping companies to certify and recertify as B Corps and offers fractional Chief Impact Officer services for companies that want to maximize their impact.
Carrie Fox
Founder & CEO
Mission Partners
Mission Partners
Carrie Fox is the founder and CEO of Mission Partners, a women-owned strategic communications firm and Certified B Corporation that guides high-potential nonprofits, foundations, and socially responsible corporations in realizing their greatest social impact. She is a nationally recognized leader in social impact communications who uses the power of communication to advance more just and equitable outcomes. Since 2004, Carrie has served as a trusted partner for organizations to lead with purpose, fueling leaders and their teams forward in new and more impactful ways. Her strategic communications work focuses deeply on issues of community— from social justice to sustainability, children’s health, higher education, and workforce development. Her signature conversation series and award-winning podcast, Mission Forward, has featured Pulitzer Prize-winning journalists, MacArthur Fellows, and some of the nation’s most sought-after philanthropy leaders. Learn more and engage with her work at www.mission.partners
Christina Sjahli
Founder & Virtual CFO
Profit Reimagined
Profit Reimagined
Profit Reimagined™ Inc. is a boutique fractional CFO service that serves founders focused on building businesses as a force for good. The firm helps design financial visibility and processes through the lens of social impact and creates the right finance team to support the growth of social-impact businesses. We are a proud B Corp, a member of 1% for the Planet, B1G1, and WeTheChange.
Christopher Arnold
Founder &
Executive Leadership Coach
Care Deeply Consulting
Care Deeply Consulting
Christopher is the executive leadership coach for businesses that care deeply about people and planet. He works with business leaders at all levels when collaboration and strong working relationships are essential for success. He supports leaders with creating psychological safety, navigating healthy conflict, generating commitment and buy-in, and holding colleagues supportively accountable to shared results. In addition to coaching, Christopher facilitates team-building and strategic planning events, implements open book management practices, and delivers communication training for organizations. Christopher is a longtime supporter of force-for-good businesses and serves as President of the Rocky Mountain Employee Ownership Center, as co-leader of the B2B B-Corps network, and as a member of the Small Giants Community. Care Deeply Consulting is a public benefit corporation and working towards B-Corp certification.
Cindy Tysinger
Founder & Chief Culture Officer
Regenrus
Regenrus
Founder and passionate Social Entrepreneur of Regenrus in 2017, (Regenerative & Generous) in all we do. An exclusive line of organic wellness, certified non-toxic vegan skincare products and full-service Holistic Wellness Center for mind, body and spirit. 4% of all products and services sold are donated towards making a difference through social impact. Regenrus is Women and Family Owned, Certified B Corp in 2021, proud to be honored as BCorp top 5% Best for the World business in Governance and Community.
Founder and Board Chair of RegenrusCARES 501(c)(3) non-profit, caring for people, animals, and planet before profit. Founder and Board Chair GSATi in 2008 (Global, Solutions & Technology, Inc) an award-winning Women Owned, Family-Owned marketing and technology firm. Board member of our Denton Downtown Mainstreet Association and proud activator for We The Change. C-Level Executive Leader in Business, Wellness and Technology where career spans 40+years in private, public and government sectors.
Emily Lonigro
President
LimeRed
LimeRed
Emily Lonigro is an activist, small business owner, entrepreneur, teacher, mother, partner, writer, speaker, and gardener. Currently, she runs two companies: LimeRed, a social impact- branding agency, and Even Made, teaching home construction skills “for everyone else.”Founded in 2004, LimeRed is an award-winning social impact branding agency with international-scope clients. It is a Certified B Corporation, DBE, WBE, and LGBT company. At Even Made, she develops workshops for home improvement skills for people left out of that learning. Even Made helps people build confidence and generational wealth through home improvement. Emily is a candidate for School Board in Skokie District 68, running on an equity platform. She previously served on the board of Free Street Theater, We Will, and previously taught in the Media department at Columbia College. Emily lives in Skokie, IL, with her wife and three children.
Etienne Morris
Founder & CEO
Collective Engagement LLC
Collective Engagement
Etienne Morris is Founder and CEO of Collective Engagement, an Employee Engagement Solutions Provider focused on providing companies with a framework and programming that increases engagement resulting in happier, more fulfilled employees and a stronger bottom line. She is also Founder and President of Morris Recruiting & Consulting, a firm she started in 2012 to offer customized recruiting services for businesses and career strategy consulting services for a roster of private clients which has grown to include UVM’s Sustainable Innovation MBA program. MRC is a Certified B Corp, a WBENC-Certified Women’s Business Enterprise, and a member of One Percent for the Planet and Vermont Businesses for Social Responsibility, where Etienne serves on the Nominating Committee. Etienne has earned a certificate in Leadership Coaching for Organization Performance from American University and is an Associate Certified Coach through the International Coaching Federation. Etienne’s professional background spans luxury travel, hospitality software, hotel management, and various entrepreneurial endeavors.
Holly Ruxin
Founder & CEO
Montcalm
Montcalm
Holly Ruxin is Founder and CEO of Montcalm, a wealth management firm that provides intelligent asset management and financial services for pragmatic, optimistic people and their families, while also investing for planetary benefit. Holly’s wealth management approach combines her deep Wall Street experience in risk management with her intuitive understanding of peoples’ emotional money needs, empowering clients to invest in the most meaningful ways for them. Ms. Ruxin started her career in fixed income derivatives sales at Goldman Sachs and proceeded to manage assets, lead private client teams, and trade at Morgan Stanley, Montgomery Securities, Bank of America, and Goldman Sachs. Holly is also the Founder of Trevor TCR, a foundation established to award philanthropic grants to support health, education, enterprise, and the arts, all necessary cornerstones of healthy, successful communities. She has an MBA in Finance from Columbia University and a BA in Economics from the University of Michigan.
Jenifer Gorin
Impact Growth Partners
Jen founded Impact Growth Partners after identifying a need for businesses to streamline how they measure, improve, and communicate the good they do. Jen leverages her traditional business experience to lead best in class social and environmental impact consulting services. Prior to founding IGP, Jen directed large multinational mergers and acquisitions at Credit Suisse, and political and corporate market research at Penn, Schoen and Berland. Jen is committed to expanding access to capital for underrepresented entrepreneurs and continuously supports initiatives that enable women to be investment decision makers. Jen has her MBA from Harvard, and lives in Westport, CT with her husband and two boys.
Jennifer Cantero
Director of the Sensiba Center for Sustainability
Sensiba San Filippo LLP
Sensiba San Filippo
As a Certified B Corp™ accounting firm, Sensiba San Filippo LLP (SSF) provides clients with comprehensive assurance, tax, and consulting services while using the power of business to solve social and environmental challenges. SSF ranks among the region’s top 20 public accounting firms and utilizes regional and global expertise to serve clients across various industries. The Sensiba Center for Sustainability (SCFS) was launched in 2020 and aims to help measure and benchmark non-financial data alongside financial data and tie ESG and sustainability efforts back to tangible ROI and bottom-line gains. SSF has been a trusted financial advisor for over 40 years, and SCFS is guiding companies in becoming more resilient and leveraging Business as a Force for Good™. Headquartered in Pleasanton, SSF has offices in San Jose, Bend, Portland, and Fresno. For more information, visit ssfllp.com
Jennifer Norman
Founder & Chief Human Officer
The Human Beauty Movement
Human Beauty Movement
Jennifer Norman is the Founder and Chief Human Officer of The Human Beauty Movement, a public benefit corporation that exists to champion inclusive beauty and wellness for all. She is also the founder of the Humanist Beauty skincare and lifestyle brand. An award-winning author of SuperCaptainBraveMan children’s books, host of the Role Models podcast, Game Changer represented by Natural Models LA, philanthropist, and disability advocate, Jennifer is a Korean-American adoptee whose personal and professional experience has catalyzed her mission to champion all humans — regardless of ability, race, beliefs, age, or gender — on their paths to manifest the most beautiful version of themselves. Jennifer holds a BS degree in Marketing Management from Virginia Tech and an MBA from Georgetown University. She lives in Los Angeles with her son and rescue pup.
Jules Taggart
Founder & CEO
Wayward Kind
Wayward Kind
Jules Taggart is a human-centered marketing strategist and fractional CMO. As the Founder and CEO of Wayward Kind, a digital marketing collective and certified B Corp, Jules works to bring greater visibility to the work of purpose-driven organizations that are designing a more just future. One of the ways Wayward Kind measures its impact is by championing the work of organizations that are making significant contributions in race, class and gender equity.
Kate Dixon
Founder & Principal
Dixon Consulting
Dixon Consulting
Kate Dixon is Principal and Founder of Dixon Consulting, a Certified B Corp total rewards and leadership development consultancy specializing in compensation solutions, salary negotiation coaching, service pricing advice, as well as workshops and teambuilding for organizations of all sizes, from startups to Fortune 100 companies. Dixon Consulting clients include: Nike, Mercari, Silver Oak Winery, MWD Agency, Opal, Yesler, ESSEC Business School, The Learning Policy Institute, Northwest Housing Alternatives, One Community Health, BOMA Project, and the Yamhill Enrichment Society. Kate provides advice about leadership, pay, pricing, culture, and careers to subscribers at katedixon.org.
Kelly Weber
Founder & Owner
The Wander Project
The Wander Project
Kelly Weber is founder and owner of The Wander Project (Wander), a woman-owned Certified B Corporation, 1% for the Planet business member, and an executive coaching and leadership development firm based in the beautiful Northwest. Wander exists to co-create more meaningful lives, healthier organizations, and a happier planet. Wander offers transformative coaching intensives, leadership development experiences, and speaking engagements focused on expanding the leadership of the whole person, not just the professional. With nearly 20 years of recognized management consulting, certified professional coaching, and transformative leadership development experience, Kelly Weber partners with executive leaders and managing professionals looking to expand their leadership presence, range, and impact in the world more consciously and powerfully – personally and professionally. Kelly is an official member of the invite-only Forbes Coaches Council, and certified by the International Coaches Federation, the Co-Active Training Institute, the Functional Medicine Coaches Academy, and the Leadership Circle Profile.
Kim Coupounas
Co-Founder, WeTheChange
Partner, Leaders' Quest
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Kim Coupounas
Kim Coupounas is passionate about amplifying the power of business to advance an equitable and regenerative future for humanity and our planet. She relishes building organizations, communities, and collaborations that lead to positive impact and systems change. As a Partner at Leaders’ Quest, she's thrilled to be cultivating game-changing collaborations and courageous business leaders to address today’s complex global social and environmental challenges. Prior to joining LQ, she was an instrumental leader in the B Corp movement, advancing stakeholder-based capitalism while activating business leaders and companies to operationalize sustainable and regenerative principles and to use their collective power and voice for systemic change. She co-led the largest mobilization of companies in history committed to net zero greenhouse gas emissions by 2030. Prior to B Lab, Kim co-founded and served as CEO of GoLite, a purpose-driven outdoor products brand and one of the earliest Certified B Corps. She also formerly served as Chairperson of the Board of the Outdoor Industry Association; Principal at The Parthenon Group (now Parthenon EY) strategy firm; and as an investment banker at Goldman, Sachs & Co. Kim holds MBA and MPA degrees from Harvard, an AB Cum Laude from Princeton, and attended Oxford University as a Rotary Foundation Graduate Scholar. Based in Colorado, she spends her free time with family in nature and enjoys martial arts, yoga, singing, and climbing big mountains. Kim and her husband have climbed four of the world’s Seven Summits, many Colorado “14ers,” and the highest mountain or molehill in all 50 United States.
Kristin Morelli
Co-Founder
Perfect Supplements
Perfect Supplements
Kristen Morelli is the co-founder of Perfect Supplements, a manufacturer of organic superfoods since 2009. Kristen founded Perfect Supplements with her husband, Paul. They were married in 2000 and raising their three young children in 2009 when Kristen became obsesses with all things related to natural, healthy living and alternative medicine. Prior to starting their online business, Kristen had founded a local Natural Moms support group, where she learned about drug-free birthing, breastfeeding, traditional food, herbal and homeopathic remedies. Kristen's passion led to the creation of Perfect Supplements as a way to educate more people about healthy living. Perfect Supplements specializes in high quality, organic, and natural superfoods. Our best sellers include Perfect Collagen and Perfect Desiccated Liver from grass-fed and pastured cows. Other popular supplements include Perfect Acerola Cherry powder, a natural source of organic vitamin-C, and Perfect Aquatic Greens, an organic Spiulina and Chlorella (micro-algae) greens powder.
Lara Pearson
Chief Pontificator
Brand Geek
Brand Geek
One-hundred-fifty words to describe this soulfulpreneur . . . Lara the Lawyer who Loves Law Brand Geek’s Chief Pontificator I’m the owner of an (almost) founding B1 whose journey really has just begun.
A member of 1% for the Planet since 01/2006 and a B Corp since 02/2008 I’m so grateful to these communities for constantly teaching me new tricks, and for more learning, I can’t wait
Through Brand Geek, I support my clients in identifying their intangible intellectual property assets and then I work with them to prioritize brand protection to best cover their sweet as*es While also spending time meeting with Gov’t leaders, writing postcards & drafting op eds, as I grow as a business activist
Protecting the Brands that are Changing the World® is what my team and I do, worldwide providing timely, creative, effective, and fun legal services, is in what I take the most pride.
LeeAnn Mallorie
Guts & Grace
LeeAnn Mallorie, CEO of Guts & Grace Leadership, began her career as an executive coach in 2006, working with leaders and teams from around the globe. Yet she soon found something was missing—the body. This led her on a personal journey of physical, mental, and spiritual healing, to eventually embrace the feminine side of leadership. Committed to walking her talk, she brought these lessons back to her clients in the corporate, non-profit and government sectors, with surprisingly positive results. Today, LeeAnn explores how the introduction of more diverse values into business could be a keystone to solving some of our world’s stickiest problems. She now helps female leaders and their teams creatively face bottom-line business challenges while dissolving both meaning depletion and burnout. Her work sparks radical innovation, using practical embodiment tools that bridge the gap between the hard-driving logical mind and the deeper wisdom of the soul.
Protecting the Brands that are Changing the World® is what my team and I do, worldwide providing timely, creative, effective, and fun legal services, is in what I take the most pride.
Lindsay LaShell
Founder, CEO and Marketing Activist
Open Lines
Open Lines
Lindsay Dayton LaShell is a Marketing Activist and the creator of the Open Lines Marketing Framework. Her work is to advance justice, equity, and sustainability through access to excellent marketing strategies for women, indigenous, queer, or POC founders, B Corps, and nonprofits. Through workshops, speaking gigs, and consulting, she’s helped thousands of organizations reevaluate and realign their marketing strategies to be more empathetic, efficient, and effective. To see what she’s up to, follow her on LinkedIn or subscribe to her newsletter at open-lines.co.
Makiko Clapper
Founder & CEO
LA STEEM, LLC
Makiko Clapper is an established professional with over 30 years of global business experience. Held senior management positions at global companies in Silicon Valley, Boston, and Tokyo. Currently living in Tokyo, Japan. In 2019, established LA STEEM LLC providing consulting services of IT Strategy, Governance, Risk Management, and Career Development trainings. Business and career adviser for startup companies and NPO founded by Japanese females.
Marian Hammond
CEO
Brink
Brink
Marian is the CEO of Brink Communications, a woman-owned, BIPOC- and LGBTQIA-led marketing and communications agency united around justice, equity, and solidarity. The 50-person firm is headquartered in Portland, Oregon, with a mission to propel movements, reimagine systems, and cultivate a just future we can all share. Marian’s 20-year background in communications strategy includes serving as Oregon Governor Ted Kulongoski’s communications director; press secretary for Oregon Secretary of State Bill Bradbury; and Global Strategies manager at Business Oregon, where she guided the Oregon Innovation Council’s successful work to secure $44 million in state funding for job creation programs. Marian is a proud mom to two transgender and non-binary kiddos, who are her greatest source of joy.
Michelle Hirons
CEO & Chief Customer Officer
HigherRing
HigherRing
HigherRing specializes in fractional and full-time operations support for purpose-driven companies. We hire, train, manage, and mentor wonderful people from 31 states and two Canadian provinces to help small to medium-sized purpose-driven companies scale. Our key services are: customer support eCommerce & wholesale inventory management & supply chain operations social media operations management general business operations support sales support tech support executive assistance support financial & bookkeeping operations We are mission-driven to create sustainable, living-wage jobs with robust benefits, including employee ownership and love to support other mission-driven companies. We are a proud B Corp, a member of 1% for the Planet, a member of American Sustainable Business Network (ASBN) and a very proud member of WeTheChange!
Rebekah Miel
Principal
Miel Creative Studio
Miel Creative Studio
Rebekah Miel is the creative director and founder of the award-winning agency Miel Creative Studio. With 18 years of experience working with brands like Burt’s Bees, Cornell Atkinson Center for Sustainability, Croatan Institute, and Jada Pinkett Smith’s “Don’t Sell Bodies,” Miel specializes in organizing chaos for change agents. She'll take strategy off your to-do list so that you can go back to what you do best: making the world a better place. She started Miel Creative Studio in 2010 with the goal of making beautiful sense out of a complex world. Ask her what that means, but don’t be surprised if the answer has something to do with soil, B corps, or school lunch.
Rose Penelope Yee
Co-Founder, WeTheChange
Chief Visionary Officer, Green Retirement
Sandra Stewart
Principal
Thinkshift
Think Shift
Sandra Stewart is an impact communications leader and a savvy strategist, storyteller and builder of brands. As principal of the mission-first public relations agency Thinkshift Communications, she brings the heart of a brand to life, connecting clients with media and markets. Thinkshift’s active role in the impact field allows Stewart, a former journalist, to instantly understand what her clients care about and how they’re different. She co-founded Thinkshift in 2008 to help speed the shift to sustainable business. The PR firm, which works exclusively with sustainable businesses, social enterprises, cleantech companies and advocacy organizations, was certified in 2010 as one of the first 300 B Corporations. A policy wonk and analytical whiz who loves to simplify the complex, Sandra is an expert on developing thought leadership that matters for brands, crafting messaging that explains tricky topics to target audiences of any kind, and increasing visibility for experts and leaders.
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We define women leaders as people spanning a broad spectrum of gender identities, including cis-gender, transgender, non-binary, and gender non-conforming leaders.
WeTheChange is a fiscally sponsored project of Social Good Fund, a California nonprofit corporation and registered 501(c)(3) organization, Tax ID (EIN) 46-1323531.