Our Story

We are a community spanning a broad spectrum of gender identities, including cis-gender, transgender, non-binary, and gender non-conforming leaders in business. We acknowledge intersectionality and the reality that we need to change systems and structures that marginalize certain identities.

WeTheChange began with a clarion call to all B Corp women CEOs asking, “What can we do together that none of us can do alone?” Sara Schley, CEO of Seed Systems, with the generous support and backing of Eileen Fisher, CEO of EILEEN FISHER, convened over 80 B Corp women leaders to take action in 2018.

Recognizing the unique and powerful role that B Corp women CEOs play in creating a more just society, Rose Penelope Yee, CEO of Green Retirement, and Kim Coupounas, B Lab’s Global Ambassador, stepped up to co-found WeTheChange with Sara.

The leaders in WeTheChange are committed to creating a new economy in service to all, where women don’t need to fight for a seat at the table. This requires a new way of leading, so we are making our own table that’s radically inclusive and richly regenerative, and we're inviting you to join us.

The values of WeTheChange are in harmony with the social and environmental practices embraced by the B Corp community of businesses who meet the highest standards of verified social and environmental sustainability.

Read more about our origin story:

• My Case for #WeTheChange by Rose Penelope Yee
• We the Change, Women Together Envision a Better Earth Through Better Business by Sara Schley with Rose Penelope Yee