“We all have a personal, subconscious ceiling on goodness and success, so no matter what great things happen there is always more that’s possible.“
Sarah Auda, Founder + CEO of Three Beats Consulting

What are the top three things people should know about your business?
- We are a female-founded business and we hire predominantly female contractors.
- We support people and professionals who value optimism, meaningful work, and professional development as foundational pillars.
- We provide individual coaching/consulting/strategy as well as team/group professional training and coaching on Conscious Leadership.
What inspired you to get involved with WeTheChange?
I was invited to be a workshop speaker for WTC in Palm Springs in 2022 and I fell in love with the mission and the members. It wasn’t long before I became a Catalyst Member myself. The community has been an incredible place for resources, referrals, support, and so much more.
What has been your greatest challenge as an entrepreneur?
Working with myself (my inner beliefs, thoughts, feelings) about what is possible is always the greatest challenge! We all have a personal, subconscious ceiling on goodness and success, so no matter what great things happen there is always more that’s possible. I have a coach of my own and I do practices on a daily basis to center myself and expand my thinking. Overcoming limiting beliefs is ongoing work.
What led you to create a purpose-driven business?
Almost 7 years ago a friend of mine was killed in a targeted hostage shooting and it changed my life completely. As a result of the grief, I asked myself big questions about my purpose and the meaning of life. Ultimately, this experience changed my personal life and career trajectory.
After spending over 15 years in corporate jobs and climbing the ladder of success, I made the transition from working FOR a CEO to BEING my own CEO. It’s going on 7 years and exponentially growing!
What’s something most people don’t know or wouldn’t guess about you?
I’m a single mother of an amazing 7-year-old daughter and I was born and raised in Los Angeles, CA, which is where I currently live and work. Being a native Californian is a rare thing!
What learnings, connections, or other benefits have you experienced through WeTheChange?
WTC has been an amazing place to meet professionals that specialize in a specific area. What’s even more meaningful is that all members share a common spirit and values, so it’s like a fast-track to community. I’ve made referrals, hired professionals for projects, and found new friends. I’ve been of service to others as well. From bookkeepers to attorneys to HR specialists, this collective has been an incredible place.
How can people learn more about you and your business?
Visit our website and check out our content on YouTube, Instagram, and Substack.
You can also find me on LinkedIn or email me at Sarah@ThreeBeatsConsulting.com.
Email us at admin@wethechange.net to get your own Catalyst Spotlight in motion.
Want to be part of a community with incredible leaders like her? Join us today!